your digital strategy in which one of our specialists will give you a personalized report on the current situation of your resources and propose some improvement measures, completely free of charge. What is gamification and how to apply it in your phone number list By Ipanema Communication The digitization of society and the exponential growth in the use of video games have aroused the interest of many companies in recent years. Currently, many communication, human resources, psychology or education professionals use game mechanics in non-phone number list environments . Experts say that it is a new and powerful strategy to influence and motivate, known as gamification .
What is gamification Gamification or gamification is the use of game mechanics in non-game environments and applications in order to enhance motivation, concentration, effort, loyalty and other positive values common to all games. The term was phone number list by Nick Pelling when he realized the potential of using video games phone number list in business or in the training of professionals and, according to the National Association of Gamification & Digital Marketing, it is a new and powerful strategy to influence and motivate groups. of people. Behind all the popular mobile games today there is an intense R&D work and studies on human psychology and our stimuli and motivations.
This reflection is what Professor Kevin Werbach, from the Whaton Business School, contributed to creating the first course on this subject and talking phone number list how 'game thinking' (approaching problems as a game designer would) can motivate the creation of engaging experiences that can transform a business. This trend is not strictly new. But it is now, with the exponential growth that video games are having and the proliferation of digital environments such as e-commerce and digital marketing, that companies are beginning to realize the power of phone number list to improve customer engagement, loyalty and incentivize employees and partners, as well as to obtain high returns.